COLORS: PICK YOUR POISON

Color is your best tool to represent your brand. Evoking mood, emotions and feeling towards it. 

For example the psychology behind colors, bright color yellow or orange hues are
great to encourage feeling of warm, joy and interest.

Red link to impulse or excitement, works well in food or fun. 

Migos: Culture II (Album Cover)

#ca3122

Consider using a color picker like Adobe Color CC  allows
you to pick that will works well to your brand. 

Brands like UNDEFEATED been using tiger camouflage, as part of  branding you can play

with patterns too. But, did you guys noticed that in their shoe collaborations they

didn’t usually use color red? There are some touches of red in details, yes. 

Or is it just me? Either way, whenever I think of UNDEFEATED, 

I think of my favorite color, blue.

We are now on the second month of the year, weeks from now red will be everywhere 

brands will release valentines’ theme concept or post. Not to mention, red roses design with the caption red roses and heart emoji, LOL.

  

Kidding aside, humor me.

At the end of the day, following tradition or not, 

choosing color is an essential step in expressing yourself and in building your brands.

I hope you find this blog helpful, leave a comment! xo

yaniesoriano@gmail.com

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